Graphic design in the 20th and 21st century has shaped the way we look at logos and iconography in our lifetime. Everything we interact with and view around us comes from a graphic designer. Logos impact how we think about a product and how we see the world around us.
Think about some of the logos you see on a daily basis...McDonalds, Taco Bell, Burger King, Verizon, T-Mobile, BP gas, Geico auto insurance, Google, sports teams- NFL, NBA, college, MLB, ect ect.
History
Beginning in the 11th century, longer scrolls and books were produced using movable type printing making books widely available during the Song dynasty. Sometime around 1450, Johann Gutenberg's printing press made books widely available in Europe.
In late 19th century Europe, the movement began to separate graphic design from fine art. Piet Mondrian is known as the father of graphic design. Bauhaus typographers such as Herbert Bayer and Laszlo Moholy-Nagy, and El Lissitzky are the fathers of graphic design, as we know it today. They pioneered production techniques and stylistic devices used throughout the twentieth century. The following years saw graphic design in the modern style gain widespread acceptance and booming post-World War II American economy established a greater need for graphic design, mainly advertising and packaging.
QUESTIONS:
Think about what it is about these logos are saying to the consumer?
Think about the colors the advertisers use? How do they effect how you react or look at the product?
How do these logos make you feel? Does it make you want to purchase them?
Are there successful key points to each of these logos?
What are the negative points?
What I would like you to do is, think about labels, logos, advertisements that capture or have captured your attention and pick one that you didn't feel successfully got the point across. Maybe it was something you didn’t understand, maybe you thought it was just plain ineffective, whatever the reason I'd like you to take that ad, or a product you like and come up with a concept or logo for it. Almost as if you were presenting it to the company.
Links about graphic design, images that might help you along your quest:
http://www.designtalkboard.com/glossary/
http://www.superbowl-ads.com/
http://www.spike.com/superbowl
scroll down and click on the ads on the left
http://my.mmoabc.com/article/Nik88/3713/Collection-of-EyeCatching-Advertisments.html?login=no
I really like this idea for an eLecture. It is so important for students to understand how much art is a part of their every day culture. It gives students an example of an occupation in the visual arts, which is usually overlooked until college courses (at least in my experience).
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